Our “Pita Peeps” series continues, featuring the innovative thinkers, interactive geniuses and creative marketers who make Pita so fresh.
Our fourth Pita profile takes a closer look at Interactive Manager Naren Kelso, who spends his days overlooking interactive projects, brainstorming, creating new ideas, and lending a hand to those who are “technically unable” at [...]
What’s the big idea?
A simple enough question to ask, but a harder one to answer. Because as society continues to move at hyper speed, chasing innovation and technology simply to keep up with “the next big thing,” it’s easier to skip over the thinking and focus on the doing. It’s easier to omit [...]
The Pita Group recently partnered with the National Coalition for Assistive and Rehab Technology (NCART) to create an inspiring and compelling video that educates audiences on complex rehab technology and the importance of customized wheelchairs.
Our Marketing Coordinator Nicole Stavola recently went behind-the-scenes with the project team to learn more about what [...]
Today we sat down at the desk of our Interactive Art Director Nick Paradise to get a first-row look at what inspires him daily.
Nick, what’s on your desk?
1. “Another day in Paradise” sign – Sarcastic humor and cheesy signs are always fun!
2. Notebook and pencil – Whether I am sketching out [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
My career started as a journalist for community newspapers. I spent many of my early career days trying to find the next great front-page story. I would cull through press releases sent to me daily to see which news had the most merit. I attended Town Council, Board of Education and Planning and Zoning [...]
With 2011 already fading into a pleasant memory, The Pita Group team is eagerly looking forward to 2012 and the new possibilities, surprises and innovations it will bring. Here’s what we think will be in the communication headlines this year:
“We’re currently living in an era of information overload. Individuals will be looking for [...]
It’s the most wonderful time of the year … when nonprofits are busy doing a last-minute push to engage donors, attract younger demographics and entice sponsor involvement.
So how can these organizations break through the holiday clutter and gain the attention they deserve? We recently helped the local nonprofit Foodshare achieve this goal [...]
Owning a business comes with many rewards, opportunities – and challenges.
One of the biggest challenges for many business owners is learning when to give up some control of the brand in which you’ve devoted your life and invested not only your money, but also your blood, sweat and tears. It can be very [...]
Community involvement and support are part of the fabric of The Pita Group, so in the spirit of the season, marketing intern Aleaha Gilbert asked the Pita team how they give back, in their personal and professional lives:
Team Pita – United Way Day of Caring
This fall, eight Pita employees participated in the [...]
