In April, AMC launched a new reality show around advertising agencies in an attempt to further capitalize on the success of “Mad Men” and its hefty audience of devoted viewers.
“The Pitch” pits two advertising agencies against each other in an intense competition to develop the idea that wins the new [...]
As a marketer, I have the same feeling about the presidential campaign season that many people have about the Super Bowl – it’s all about the ads. And, like those infamous half-time ads that the public loves to discuss and critique, candidate advertising can be strategic and clever … or downright shocking and misleading.
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This week, we scoped out the office of Online Strategies Manager Becky Giantonio Moran to see if we could find some answers as to how she multitasks, gets inspired and stays on top of digital trends.
Becky, what’s on your desk?
1. Books – I love to read, which serves me well in my [...]
Video: What was once a solution reserved for companies with deep marketing budgets and vast media buys has become a necessity for any brand that wants to compete for attention in today’s flow of information on demand.
Here at The Pita Group, we’ve experienced firsthand the evolution of video from a singular tactic into [...]
Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and innovative marketers who make Pita so fresh.
This Pita profile features Marketing Manager Stacy Firth, who is always brainstorming new ideas, managing and tackling client projects and developing content for Pita’s social networks.
Spring intern Aleaha Gilbert stole a few minutes from Stacy [...]
How do you show – in just 30 seconds – that being a Girl Scout goes way beyond selling cookies?
That was the challenge The Pita Group faced when they recently partnered with Girl Scouts of Connecticut to develop a television commercial that promotes the organization’s 100th anniversary and tells its extensive story.
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The Internet has always been an outlet for raising a rally cry around a social issue – and the sheer power of a strong social movement has been brought to life through recent grassroots efforts such as Kony 2012 and the petition to prosecute the killer of Trayvon Martin.
But it doesn’t [...]
Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and marketers who make Pita so fresh.
This Pita profile features Design Director Lisa Santoro, who is charged with artistically innovating Pita and overseeing the design team.
Lisa took a few minutes to fill spring intern Aleaha Gilbert in on her career, artistic [...]
The other day, I clicked on an online ad for Nike’s new NikeID custom sneakers. Rather than leading to Nike’s website – or even the NikeID microsite – the ad brought me to a Facebook app, where I could design my own unique pair of NikeIDs. I could also share my design with [...]
How do you get new and current bank customers excited about opening a checking account?
This was the question The Pita Group had to answer in developing an advertising and marketing campaign around Union Savings Bank’s already established 1-2-3 Checking product line. The answer lay in a new online game.
The game, which [...]
