Our “Pita Peeps” series continues, featuring the marketing pros and creative innovators who make Pita so fresh.
For our second Pita profile, summer intern Christina Veinot interviewed Interactive Art Director Nick Paradise, whose days consist of designing, animating and developing client websites.
She spoke to Nick about inspiration, challenges in the industry and sage advice:
1) What inspired you to pursue this line of work?
I have been an artist since I was a little kid, spending hours at a time drawing. Skateboarding and snowboarding were another focus of mine, and I saw how much graphic design impacted those industries. I then realized there was a place to make a career doing what I loved.
2) What are some of the tasks you tackle in a typical workday?
As interactive art director, I focus most of my time on the development of websites. I work closely with the project manager, programmer and client to ensure the websites are a great success. Along the way, I am strategizing, designing and animating for not only websites, but also videos and presentations.
3) What do you like best about your job?
I really enjoy crafting solutions that solve clients’ needs, from the initial strategy through design and implementation. I love getting my hands dirty and working with some of the technical aspects of projects, whether building prototypes or executing web development and animation.
4) Which project are you proudest of?
Currently, I am most proud of the new Pita Group website. It is a very interactive HTML-based website that offers a good glimpse into the work and culture of The Pita Group. It is still in production, and I am anxiously awaiting launch day—stay tuned.
5) What is the most challenging part of your job?
Staying on top of all the developments in the design industry is very challenging. New technologies, best practices and trends can be overwhelming, so it is of utmost importance to stay active in learning and exposing yourself to new things.
6) Name one thing you haven’t done yet in your work that you’d like to do.
I am really interested in HTML5/CSS3 and responsive web design. I look forward to the opportunity to utilize these technologies for a client.
7) If you weren’t a proud “Pita Peep” what would you be doing instead?
Either a super hero or a ninja—I can’t decide.
8) What is the best piece of advice you have received?
I once got a fortune cookie that said, “Good sense is the master of human life.”
9) Outside of the office, what are your favorite things to do?
Outside of everything I do design-related, I can be found spending quality time with my family. I have four little boys who keep my wife and me infinitely busy.