How do we do such cool work at The Pita Group? We hire some cool people.
In this series, we’ll introduce our Pita “peeps,” so that you can get to know the creative and colorful people who bring your brand to life. First up, Production Manager Rachael Shaw, who spends her days editing, animating, producing and directing both broadcast and online video campaigns.
Pita summer intern Caroline Leuenberger asked Rachael about her work projects, life outside the office and her greatest motivations:
1) What does a day in the life of the production manager entail?
It truly depends on the day. I could be anywhere from stationed at my desk on the phone, calling around to hire a crew, to sitting in on creative meetings and coming up with ideas, to editing and animating projects, to being out on location directing a shoot. That’s a perk of the position—it never gets boring.
2) Have you always wanted to work in this field?
I went to art school to study photography and ended up taking a video class on a whim. I never looked back. While my roots lie in photography and documentary film, I found advertising to offer the perfect mix of doing something I love each day while earning a living and using my interests in business and strategy.
3) Who or what would you say is your greatest motivation?
Definitely myself. I’m always trying to challenge myself and create and achieve new goals. A friend once told me, “Never get too comfortable.” Those are words I try to live by. I’ve found that once you’re comfortable, chances are you have stopped learning or challenging yourself. I simply don’t let that happen.
4) What was one of the most memorable projects you’ve worked on so far?
At Pita, I edited a piece for Hartford Public Library that was incredibly rewarding. It was something I was proud of quality and creativity-wise, and it was for a great organization and great cause. The client’s reaction was priceless, and I could tell they were thrilled with the polished finished product we handed them.
5) Which was most challenging?
The most challenging projects are either those without a solid strategy and/or projects with a tight deadline. There was one project in particular that had both hurdles, but each challenge was met. Those projects tend to be the most rewarding upon completion.
6) Does your method of reaching the final goal change with each project?
Absolutely. As they say, “There’s more than one way to skin a cat” (or maybe that’s just what we Southerners say). Depending on the project, the approach, the creative strategy and budget, each project is handled differently. We keep all these things in mind when executing a project.
7) What have you not done yet that you’d like to try?
Besides skydiving? As far as work-related things, I get to be pretty hands-on and jump in when I want to try something new or learn something.
8) Are there any sayings or quotes you live by?
“Drink a bit of wine, we both might go tomorrow” (Jeff Buckley) and “When we are no longer children, we are already dead” (Brancusi). A reminder to always be a kid at heart and to live life to the fullest!
9) What do you do when you’re not working?
I go to a lot of concerts, I love to cook, and I’m a bit of a nerd when it comes to crossword puzzles and playing Scrabble.