Owning a business comes with many rewards, opportunities – and challenges.
One of the biggest challenges for many business owners is learning when to give up some control of the brand in which you’ve devoted your life and invested not only your money, but also your blood, sweat and tears. It can be very difficult to take a step back and allow others to take the reigns – even if that person or people are trusted, intelligent and competent partners.
During our recent development of the new ThePitaGroup.com, I experienced first-hand the value in allowing employees to lead the charge and invest their passion, energy and skill into a project.
There are three important takeaways I gained from watching our team collaborate, and I believe they are critical lessons for every business owner who wants to encourage greatness in their employees:
I. Trust the passion. Allowing your team to explore and think big will help you achieve greater success. If mistakes happen along the way, it’s OK – they will be overcome by the new, groundbreaking ideas that emerge. You have to trust that the people you hired want to do good work, have passion for your company and understand their role in bringing the brand to life.
II. Step back. Sometimes you have to allow collaboration to happen without you. Give your employees the opportunity to brainstorm together, and have them present their ideas to you as they are moving through the process. This will encourage them to invest the time and effort it takes to create a truly creative strategy.
III. Maintain accountability. If your team is working on a project for your own company, rather than for a client, keep the accountability the same. Have them adhere to the budget, timeline and quality standard you would use for a client project. Keep them accountable for their work and for each other.
When we launched ThePitaGroup.com and I reflected on the process, I was amazed at the effect it had on our team’s morale. It strengthened our core team, enhanced their personal skills and made them stronger brand ambassadors. And it was all a result of trust, collaboration and accountability.