There are varied opinions out there about blogging, especially when it comes to business. Some see the value in spending the time to write, while others just don’t get it. That’s completely understandable. I wasn’t sure how I felt about it until I immersed myself into the blogosphere. And once you are in…it’s hard to get out.
I became a blogger in January when I launched peaceofpita.com. This is my personal blog where I share pieces of my life. I started my blog as a platform to keep my writing fresh and to start to build an audience. I aspire to write several books before I turn 50. And I am definitely on the path to do so.
What I love best about blogging is sharing my perspectives on things that are happening around me each day. What I’ve discovered is many people can relate to the things I share. This can be applied in business as well.
We began the fresh pita blog a few months ago to share our perspectives in the world of communications. We present challenges and solutions. We share our learnings and back them up with case studies. We present perspectives from our talented agency team — from interns to creatives, from developers to managers, from directors to owners. We share knowledge and hopefully provide our readers with fresh ideas that can be applied to their business.
The best part about blogging is you can measure and analyze who is paying attention to what you are writing and posting. I never fully understood the power of analytics until I started to pay attention to my own blog statistics.
I can see what posts are read most; where my readers live; how long they stay on each page; what browsers they use; how they enter my site and so much more. I know that posts I put up late at night are read more than those I put up in the middle of the day. Most of my readers read my blog between the hours of 10 p.m. and 10 a.m.
It is this kind of insight and data that make blogs powerful communication tools. You can begin to customize the content to align with what your readers want and launch posts when your readers prefer to see them.
A blog can also help position you as a thought leader and keep you top of mind among your consumers and prospects. By writing or commenting on topics that you know, by taking time to respond to your readers, by cross-linking to other relevant bloggers, you can begin to establish yourself as an expert. Believe me, it is well worth your time and it is platform that is easily marketable via email or social media channels, such as Facebook, LinkedIn or Twitter.
If you do decide to make the commitment, first you need to make a plan and stick to it as best you can. Write out topics that you’d like to pursue and determine if there are others in your company who might be able to contribute content to the blog.
At Pita we have set up a yearlong editorial calendar and assigned pieces of it to a variety of people on our team. We use the same strategy with updates to our social media channels. Five people in our company are assigned a day of the week. It is their responsibility on that day each week to research, write and post content on the various channels. This way it doesn’t feel so overwhelming to one person. You’d be surprised by the variety of content that gets posted. It’s a win-win for everyone.
While blogging isn’t for everyone, it is a tool that will give you free exposure to the world. Think about how it might impact your business…write out the pros and cons of blogging. Develop and plan. Then let the words flow. You and your business will more than likely benefit when you share your words, perspectives and opinions…provided it doesn’t sound or feel too salesy or self-serving.
If you decide to emerge, drop me a note so I can follow you…good luck entering into the blogosphere!