Intel’s social media strategist, Ekaterina Walker, recently observed that 40 percent of Fortune 100 companies show website traffic decreasing.
Translation? That 40 percent isn’t giving their customers a compelling reason to hang out with them digitally.
Does your site give visitors the information they really need? The conversations they crave with like-minded individuals? The customized attention they deserve?
Regardless of where you start, websites done right are a TON of work. Before you set a budget or have that first brainstorm meeting, consider the lessons The Pita Group has learned from more than a decade of web strategy and development experience—lessons we applied during a recent ground-up re-build of our own website, thepitagroup.com.
Know—and show—why you’re special.
Keep visitors on your site by demonstrating what differentiates your products and services, why your ideas are worth sharing and how you’ll help them not just at point of sale, but in the long run.
Understand your customers.
Your customers’ choices are influenced less by traditional advertising and more by word of mouth both in person and online. Give them something to talk about—a unique story, compelling information and imagery…the “wow” factor. They’ll “buy” if they like your approach, trust your services, and the sale is made easy for them.
Change it up.
Cultivate a dedicated community by making your site a dynamic hub of information and dialogue. Link site content to your social networks, and cross-promote.
Check out: Hartford Public Library’s content-rich hplct.org.
Reach Out. Draw In. Listen.
Visitors to your website want more than information—they want interaction. Tap online conversations among customers, friends and foes to enhance your product development, customer service and communications.
The Innovations Lab section of thepitagroup.com encourages those conversations, inviting visitors to join the new Pita Panel. This group will share their ideas, forecasts and notions about marketing as well as serve as a sounding board for the agency’s concepts. They will also be among the first to hear about Pita’s latest innovations.
Change the culture.
Every employee must be dialed into your digital efforts. Leaders committed to a dynamic web presence must empower their employees to be the company’s online ambassadors, measure results of the collective effort and use engagement as a means for improvement and growth.
To learn more about building a website in today’s digital world, call Paul at 860.293.0157, ext. 10.