With many of us facing similar business challenges, how can we carve out the time in our busy days to learn from one another? This was the question CEO and Executive Creative Director of The Pita Group Paul Pita considered as he spoke with business leaders throughout the region.
The answer will soon come in the form of an online video magazine series, launching in early July. Called “In the Pocket,” the series consists of brief videos featuring insight from local business leaders on marketing and business practices.
Summer intern Jonathan Gregalis sat with Paul to learn more about the series and what inspires him.
What can viewers look forward to learning from watching this series of webisodes?
“We hope that the viewer can learn something—take away something—that may even spark a connection or conversation.”
Many of the challenges that modern business leaders face are universal, leading Paul to believe that viewers will be able to the relate to the content because of its relevancy to the entire business community. He hopes that the discussions will assure others that they are not alone when it comes to challenges they may face.
His vision is that viewers of “In the Pocket” will take action by strengthening their strategies and/or networking with executives whose messages they are inspired by or with whom they want to follow up with to learn more.
What inspired the idea for “In the Pocket?”
“Business leaders want to learn from other business leaders.”
Paul credits his work with diverse business and marketing leaders as his inspiration for this project. He cites that each leader has a unique approach to everyday business practice, which he feels is a great resource and source of inspiration for himself and others.
The “evolving need for content” was another inspiration for the series. Paul says that video content is a medium that is “easy for the consumer to consume” and can be accessed from any technological platform. He hopes that this venture into a video magazine series will help diversify The Pita Group’s own media strategy, while meeting the needs and inquiries of other business leaders.
Was there a lesson or idea that you took away from what the various executives had to share?
“I’ve always known him as a business leader, but this allowed me to see a different side of him.”
Bob Sobolewski, president and CEO of ebm-papst USA, offered Paul insight that he wasn’t expecting. During his interview for “In the Pocket,” Sobolewski talks about the importance of building relationships with customers, partners and distributors. While Paul knew him as a great business leader, he says that Sobolewski’s approach to relationship building was insightful and inspiring.
Can you think of someone who once gave you great advice and who may have inspired you in life or career aspirations?
“The environment impacts the product that is put out.”
Paul recalls the advice he received from his mentor Bill Silverman early in his career. Silverman stressed the importance of a good work environment, explaining that the environment in which one works will either positively or negatively impact one’s work. Paul says he has not forgotten that lesson and considers this when managing his own company and employees. He recognizes the importance of building a creative atmosphere and has worked hard to create an environment in which everyone is allowed to be an individual.
What advice do you have for young entrepreneurs?
“No matter what you do, make sure it is a level or quality that you are proud of.”
Paul has delivered this statement to marketing and graphic design classes at Connecticut universities for years and continues to make it one of his mantras in his daily work.
For more great advice, visit this blog on the first Thursday of every month for the latest installment of “In the Pocket.” Each business leader will provide tangible information regarding business and marketing trends and practices that may help you shape your business strategies.