We are excited to announce the launch of our new online series “In the Pocket”, a video magazine series providing marketing strategy insights from local business leaders. We hope you’ll pocket some information that can spark a business idea, personal connection or conversation.
The Pita Group CEO and Executive Creative Director Paul Pita introduces the series here.
The series kicks off with an interview with Bruce Ditman, chief marketing officer at Marcum LLP. Ditman shares tips for building a productive internal marketing department and ways to avoid becoming a “tree in the marketing forest.”
We’ll release a new video on the first Thursday of every month. In August, hear from Wendy Kopp, director of marketing with Panera Bread (HBG, Ltd.), as she discusses how giving back has become a part of the company’s culture.
We’d love to hear your feedback, ideas for interviews and recommendations for future guests – let us know what you think. We hope you’ll join us in the pocket!