Our “Pita Peeps” series continues, featuring the creative thinkers, interactive experts and innovative marketers who make Pita so fresh.
This Pita profile features Marketing Manager Stacy Firth, who is always brainstorming new ideas, managing and tackling client projects and developing content for Pita’s social networks.
Spring intern Aleaha Gilbert stole a few minutes from Stacy to talk about her career, up-and-coming marketing trends and life outside of Pita.
1. What does a typical day in the life of a marketing manager entail?
There is no ‘typical’ day! On any given day, I’m doing a mix of working with our design and interactive teams on projects, brainstorming ideas for projects or new business proposals, meeting with clients, writing/editing copy and helping to keep Pita’s social media sites updated. I work a lot on our website projects, so I’m often working on a site map, website timeline or content audit and brainstorming new ideas and solutions with our interactive team.
2. You started at Pita as a project manager. What was the transition from that role to marketing manager like?
The transition was a natural progression—my role evolved over time before the actual title change happened. I was given the opportunity to be involved in a larger variety of projects and take on a slightly different role. Each of those experiences gave me new knowledge and insight. As it evolved from there, I realized I really liked my marketing-focused role—and, thankfully, Kim and Paul thought it was a good fit for me, too.
3. What’s your favorite part of your job?
I love the people I work with. There’s a great team effort here, and it’s so good to know that I have people to lean on if I need to. Our days can be really busy, but we’re always laughing.
4. Tell me about one of your favorite projects or experiences to date.
The CRRA Recycl-o-matic game was one of my favorite projects. It was one of the first games we ever worked on here at Pita, and it was a true team effort to create a fun, educational product. I really enjoyed seeing the kids’ reactions when we tested the game. They loved it. It was great to see them respond so positively to something we created.
5. Which marketing tools – digital or otherwise – are you most excited about these days?
Pinterest! I think it’s still up in the air how effective it will be as a marketing tool—you really have to use it wisely. It’s more about building your brand than selling anything. On a personal level, I think it’s amazing.
6. How would you describe yourself in three words?
Optimistic. Fun. Introspective.
7. I hear you’re a triathlete. Any races coming up?
I’ll be doing my fifth sprint-distance triathlon in July. I completed my first tri four years ago; it’s an incredible, addictive experience. For me, it’s not about competition at all—it’s my yearly reminder of how strong I am, mentally and physically. I hope I’m still doing it when I’m 80.
8. What else do you do when you’re not at Pita?
After work, I love to head to the gym or go for a walk. Spending time with my husband, friends and family makes me happiest, and I’m really looking forward to warm summer nights on our deck. My husband and I bought our first house a few months ago, and I am absolutely addicted to decorating and painting. I have so many ideas, I can’t seem to get them done fast enough! That means that lately, a lot of my free time is spent painting, cleaning, daydreaming, organizing and (my favorite!)—shopping. I’m also planning on planting an organic vegetable garden this year…I’ve never had a garden before, so we’ll see how that goes!
- Pinterest 101 for brands: An introduction to the next social media game-changer (thepitagroup.com)
- Meet our Pita Peeps: Naren Kelso, interactive manager (thepitagroup.com)
- Meet Our Pita Peeps: Lisa Santoro, design director (thepitagroup.com)