It’s always important to write clear, concise and engaging copy (keyword stuffing is never a good idea), but you also want to be sure your content is being found. Choose your words wisely with these simple, free Google tools.
Google AdWords Keyword Tool
While it was created to assist in development of pay-per-click campaigns, the Google AdWords keyword tool can be used for general keyword research. It allows you to see the competition for the keyword you’ve entered, along with the number of global and local monthly searches. A keyword with “high” competition and a large number of monthly searches could be one to shy away from, since it means you’ll have a tough time ranking highly in search results for that word.
Every time you start typing a search into Google, it provides suggestions on how to complete the phrase. That’s more than just helpful as a Google user; it’s valuable information when you’re doing keyword research. Those suggested phrases are based on popular search terms from Google’s own database, so they’re keyword gold. Since people are apt to take the suggestions provided to them if they see one that fits what they’re looking for (it is easier than continuing to type, after all), Google is essentially directing that user’s search to that exact phrase. If it’s one of your keywords, hopefully they’ll find their way to your site.
Your Google Analytics account allows you to view the actual search terms that have already led people to your site. What are people finding you for, and how can you help grow that search term—or diminish it? There’s a valuable amount of information available to you through your own Analytics.
Interested in learning more about additional tools and methods for keyword research? Check out Ragan’s insightful article on keyword development, or contact us to discuss our search engine optimization and website analytics boot camps.