Recent research by MarketingProfs and the Content Marketing Institute (CMI) shows that B2C marketers are gaining confidence in content marketing and seeing the positive return from their efforts. In addition, B2B marketers with a documented content strategy are more effective than those without one.
So what does this mean for you? Whether you’re targeting consumers or other businesses, now is the time to develop and implement a content marketing strategy for your organization. Need help getting started? Consider the following three tips to help get you on the road to content marketing success:
Identify your goals: The top three goals for B2C content marketers are increased brand awareness, customer acquisition and customer retention/loyalty. If you are one of the many striving to increase these metrics (who isn’t?!), having a content marketing strategy is key. Sixty-one percent of consumers say they feel better about, and are more likely to buy from, a company that delivers custom content.
Decide where you are going to distribute your content: The distribution outlets you use to reach your audience are just as important as the content itself. The top four social media sites for content distribution for both B2B and B2C marketers are LinkedIn, Twitter, Facebook and YouTube. Eighty-nine percent of B2C marketers use Facebook as their top network for distributing content, whereas 91% of B2B marketers choose LinkedIn. When choosing distribution outlets, look beyond social media and consider blogs, e-newsletters, infographics and more.
Face content marketing challenges head-on: Lack of time, trouble producing engaging content and lack of budget are some of the biggest challenges content marketers face. Don’t let those hurdles get in your way of developing a content marketing strategy. The benefits of implementing content marketing far outweigh the challenges.
Are you convinced that now is the time to develop or improve your content marketing strategy? If so, give us a call. We can get you headed in the right direction for content marketing success.