If you’ve been dismissing Vine, the social video service created by Twitter, as just another trendy social platform, it’s time to play catch up. Although they’ve only been in existence for around 100 days (seriously!) Twitter Vines are quickly becoming an important way to share unique and interesting branded content online.
Vine’s impact has been swift and measurable. According to a recent article on AdWeek, branded Vines are shared four times as often as branded Internet videos.
Many brands were eager to try the new social sharing tool when Vine launched in late January, yet many early brand adopters lacked a clear strategy. Since January, however, other brands such as Lowe’s have created some relevant and share-worthy content.
Still not convinced Vine makes sense for your brand? Here are some of the top takeaways from Unruly Media’s research study to consider:
- 5 Vines are shared every second on Twitter
- 4% of the top 100 shared Vines were created by brands
- Only 1% of the top 100 viral online videos were created by brands