Mobile-friendly websites used to be a novelty for smartphone users who appreciated not having to scroll and re-size their screen to see different areas of the site. But those days are officially over, and mobile-friendly websites have become a necessity for countless reasons.
At the recent Pubcon event, Google’s Lead Search Engineer Matt Cutts shared his insight on why it is critical to fix your site if it is doesn’t work well on mobile devices. Whether you decide to simply create a mobile-friendly version of your current site or develop a responsive site that works across all devices, now is the time to take action.
Here are three reasons why:
Google doesn’t like your site if it isn’t mobile-friendly: Cutts explained that sites that are not mobile-friendly will see a negative impact on their rankings in mobile search results. They will also see less mobile traffic from Google. If your site uses Flash animation, is slow on mobile phones or directs all mobile traffic to the homepage rather than the specific page the user was trying to visit, your Google search ranking will suffer.
People aren’t seeing your non-mobile-friendly site: If Google isn’t a fan of your non-mobile-friendly site and your site is buried deep in mobile search results, mobile users aren’t seeing your site. According to research by the Pew Research Center, 34% of Internet users go online mostly using their phones instead of desktop or laptop computers. Those are individuals you won’t reach if your site is not mobile-friendly. And if individuals do make it to your website via their mobile device, 61% are likely to leave quickly if your site is not optimized for smart phones or tablets.
Smartphone users don’t like your non-mobile-friendly site: It goes without saying that user experience is critical. Many of the individuals visiting your site are current or potential customers, so it is important to impress them rather than turn them away with a negative user experience. Recent stats show that 48% of smartphone users feel frustrated and annoyed when they visit sites that aren’t mobile-friendly, and 52% who have bad mobile experiences are less likely to engage with the companies.
Want to discuss transitioning your site to be mobile-friendly or responsive? Give us a call so we can discuss your new mobile strategy.