As you may have heard by now, a recent photo pinned by Paula Deen on Pinterest has been named perfect. Yes, Paula pinned perfection. Start-up Curalate, which helps companies optimize the images they post to Instagram and Pinterest, has deemed the photo of Aunt Peggy’s Cucumber, Tomato and Onion Salad the perfect pin among its study of 500,000 images.
Deen’s recipe, which has had 307,000 repins, 8,000 likes and 300 comments, reflects the characteristics Curalate has determined make for Pinterest gold. Among them are:
- No human faces – Images without human faces are repined 23 percent more often.
- Little background – Simple, real backgrounds that provide context are best.
- Multiple colors – Images with multiple colors garner more than three times the repins as images with just one.
- Lots of red – Predominantly red or orange images gain twice the repins of predominantly blue images.
- Moderate light and color – Images with 50 percent color saturation got repined four times as often as images with 100 percent saturation, and 10 times as often as totally desaturated (black and white) images.
- Portrait-style orientation – images did best in vertical orientation.
Now that the perfect pin has been narrowed down to an equation, try following it and see if your image is liked and repined more – then let us know about your Pinterest success!