Dr. Lynch discusses how the hospital uses its communications campaign to create a cancer community between patients, caregivers, doctors and families. He also shares his thoughts on the importance of developing a unique brand for the Smilow Cancer Hospital.
Our next “In the Pocket” video will be released on March 19, featuring Andrew Perry, director of interactive media at eVariant. He will be discussing the connection – and differences – between social media, advertising and public relations.
We’d love to hear your feedback, ideas for interviews and recommendations for future guests – let us know what you think. We hope you’ll join us in the pocket!