For NASA, social media success is not rocket science. Thanks to a dedicated team, a forward-thinking vision and support from the highest levels of management, they’ve managed to capture five Shorty Awards (social media’s version of winning an Oscar) in five years.
This is even more impressive when you consider that NASA manages 500 social media accounts across various platforms. And while that number is incredibly large for any organization, the approach NASA takes to make this unwieldy number manageable is worth noting.
While NASA does have a social media manager and a deputy social media manager, social media tasks are divided amongst employees across 10 NASA field centers. Those employees include scientists, engineers, members of mission teams and others, and their social media tasks account for no more than 10% of their job, making it easier for each individual to manage their role. NASA understands that in order to be successful on social media, the whole team has to be invested and represented in the content posted.
As social media has evolved, so has NASA. From YouTube to Twitter and even Google+, NASA has explored the social media landscape and found the opportunities that work best for them—a good lesson for any company with a social media presence.
Learn more about NASA’s social media success in a Q&A with its social media managers.