Instagram has many beautiful filtered pictures of… laundry detergent? It was only a matter of time before the photo-sharing network announced that ads were coming, and that time came last week.
The Facebook-owned company plans to start small and stated on their blog that they’ll “focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
While not every user will be totally jazzed by this announcement, it is good news for marketers. Here are a few ways advertisers can maximize their Instagram presence.
1. When on Instagram, do as the Instagrammers do
Users who sign into Instagram want to see beautiful, filtered pictures of landscapes, parties and perfectly plated meals. If marketers stick a print ad among those photographs, it will stick out like a sore thumb and no one will “like” it. Keep ads native to the Instagram platform as much as possible, and consumers will be more apt to like it and start following you.
2. If you post it, they will come (and follow)
Like other social media networks, it’s important to create an engaged community based on regularly posted content. Use best practice tips for creating posts and compile a schedule of when and what your company will post. This way, when Instagrammers see you ad, they can click through to view your other posts, too.
3. Don’t Bieber for Beiber’s sake
It might be tempting to post popular photos of places or celebrities that you know will catch the eye of your target, but if it isn’t authentic to your brand, it could backfire. The Instagram audience will see right through your little game and won’t trust your brand anymore. Create interesting photos that connect to your brand and will, in turn, connect with your consumer. For example, a laundry detergent company could post a beautiful picture of a mountain at dawn to promote their new mountain fresh scent.
Keeping your posts native and genuine to the Instagram platform is the best way to keep your followers coming back for more. What other Instagram tips have you found to be successful?