Think the online video craze is just a fad? Think again. Beyond its entertainment factor (who doesn’t love watching popular song mash-ups or those silly kittens getting themselves into predicaments?), online video is proving to be a highly effective medium for increasing brand recognition, keeping visitors on your website and generating sales.
Every month, each person in the United States consumes an average of 19 hours of online video. While an online video costs more to produce than, say, a simple print ad or Web page, the return on your investment could be much higher.
According to a recent infographic by Zappos and Bubobox, videos help keep people on your website – and for longer periods of time – and people retain information in videos at more than double the rate they do with text.
Still not convinced? Consider these impressive facts:
- People who view a Web video are 64 percent more likely to purchase your product or service than other site visitors. In fact, Zappos.com reports that products with video out-sell products with just text or photos by 35 percent.
- Video in email marketing can increase click-through rates by more than 96 percent. Simply put, visuals grab attention.
- Retail sites with video increase conversion by 30 percent. If you want to build up that email list or those blog subscriptions, consider video.
Interested in incorporating video into your content strategy and reaping the benefits? Contact us.