Brands, take note: Pinterest is now offering more descriptive pins that cater to your needs.
In a recent Mashable article, Nora Grenfell discusses the new Pinterest upgrade and what it means for brands and Pinterest users. Individuals will now be able to view more information from a pin right on Pinterest, rather than clicking through to the original site to find out more.
Depending on what type of brand is using these new pins, the additional information offered will vary. Ranging from providing a recipe for a tasty looking dessert to listing price information for a product, there are several possibilities for brands when choosing how to utilize these new pins.
As marketers who really believe in the power of the pin, we’re very excited about this new opportunity on Pinterest. By allowing users to view more information about specific pins, Pinterest is providing brands with a stronger platform to capture audience attention. This will offer strategic and creative opportunities for both brands and advertisers who use the social network.
Brands that have already partnered with Pinterest to try out the new pin format include eBay, Target, Sony and others.
Are you interested in leveraging more descriptive pins for your brand? Give us a call to discuss how to best incorporate Pinterest into your content strategy.