A recent Adweek article reports that Pinterest plans to test advertising for the first time. But don’t expect distracting banner and pop-up ads with every pin – CEO Ben Silberman promises that won’t happen. Instead, in the footsteps of Facebook and Twitter, the popular social network will roll out ads that look just like other content on the network.
As a first step, Pinterest announced a few months ago an upgrade that would allow brands to use more descriptive pins that would better capture audience attention. As marketers, we were excited to hear about that new opportunity for brands. But we are somewhat torn on how we feel about Pinterest’s newest announcement regarding the introduction of ads.
We have all witnessed ads making their way onto our Facebook and Twitter feeds. So it’s no surprise that we are weary about the introduction of ads on our Pinterest pages as well. On the other hand, we are happy to hear that Pinterest is testing advertising and seeking user feedback before committing.
As part of Pinterest’s initial testing, you may notice a few promoted pins show up in search results and category feeds. According to Silberman, these advertising pins will be marked, making them easy to differentiate from your usual pins.
If Pinterest decides to introduce paid advertising after the initial testing, we are eager to see the creative opportunities it presents for advertisers. What do you think about Pinterest’s recent announcement? Let us know your thoughts in the comments below.
Coming up tomorrow: Pinterest metrics you should be tracking