During the website process, there’s a common struggle. What takes precedence – structure, design or content? It’s a delicate balance that all comes to a head in one place – the Content Management System (CMS).
A recent UX Booth article titled “What a CMS Won’t Do for You” outlined this struggle perfectly. It explained the importance of involving a content marketing strategist in the website development process from very early on, even before design. By doing so, the CMS can be built to allow content to take various, flexible forms as it is developed and shared across multiple platforms.
“Creating a site map of pages is not the same as developing the strategy for the content on those pages well in advance,” says Micah Murray, a senior developer here at The Pita Group. “How is it laid out and how does it flow in the design across platforms? Once that is determined, we can figure out how it will be managed in the CMS.”
The article provides a few tips to follow:
- Content strategists must take an active role in CMS creation and implementation planning
- CMS systems should champion both responsive design and adaptable content
- Purchasing and implementing an out-of-the-box CMS can leave content strategists stifled or trapped
- There is no one-size-fits-all CMS – the best systems are customized to fit the overall brand strategy
Read more about content marketing strategy here.