Summer intern Josh Stein talks about Nirvana becoming Sirvana, and the marketing lessons we can all take from it.
Everything eventually gets stale (and we’re not just talking about milk). Father Time has a way of being completely unavoidable. Whether it’s a groundbreaking new technology that becomes commonplace or an anti-establishment rock band that has gone mainstream, time has a way of blurring what was once sharp.
Recently, Nirvana reached this conclusion and took matters into their own hands. They paired up with rock legend Sir Paul McCartney and changed their set, adding in three Beatles songs and a Little Richard cover. Thus far, the resurrection has been largely successful, with the new “Sirvana” drawing selling crowds. So what resurrection lessons can we learn from the hard rockers?
- Admit the hard truths – Step one in solving any problem is admitting there is one. Nirvana could’ve said that everything was okay and plodded on as they have been for years, but they didn’t. Admitting that something needed to change allowed them to take the world by storm again.
- Find your essence – For Nirvana, it was playing huge shows and drawing massive crowds. For Apple, it’s being creative and different. Before you can figure out how to resurrect yourself, you need to figure out what you’re trying to recapture.
- Take chances – If you’re considering a resurrection, then what you’re currently doing probably isn’t working. Think about your brand in new ways. Consider new partnerships, a new brand tone, even a new name. Resurrection means doing something different. And different always means taking a chance.
Resurrecting your brand is hard. But it’s also inevitable and necessary. A rolling stone gathers no moss. If a bunch of long-time rockers can do it, so can you. For help, give us a call!