Do you send out regular e-communications to your target audiences with relevant and interesting content? That’s great if you do! But how can you be sure your e-communications aren’t being ignored and sent straight to the trash folder?
A recent research brief done by SimpleRelevance features stats on when to send your e-communications and tips for getting your recipients to interact and respond. With information broken down by key demographics including gender, age and income, it will help you understand your target audiences’ email usage patterns – and ensure you’re e-communications strategy is as effective as possible.
The research brief reveals:
- Customers should be targeted individually, not just segmented by demographic (This means you must personalize your message and experience to meet the expectations of your customer.)
- Individuals open emails during several hours throughout the day (some open emails 23 out of 24 hours each day!)
- Even though individuals are opening emails throughout the day, 62% only click through to the website during one hour per day
- Men are early-bird clickers, meaning they click more frequently between 4 a.m. and 9 a.m.
- Oppositely, women more frequently click links in emails later in the day (10 a.m. to 9 p.m.)
For additional stats, check out the full research brief here. Keep in mind that sending your e-communications at a certain time is only part of the solution for getting your efforts noticed. It is critical to have a strong content marketing strategy in place to keep your readers interested in what you have to say. Also, make sure you are using an email subject line that is creative AND honest!
If you would like help developing your e-communications strategy or improving your current efforts, give us a call.