Small businesses can have it tough. Often, it’s not only their size that’s small, but also their available time and resources. So they need to be smart when it comes to committing to a marketing strategy.
In the past, this has meant that many small businesses were wary about spending on social media. But that tide is turning. According to recent research by Constant Contact and reporting by The Center for Media Research, small businesses are increasingly “liking” Facebook, LinkedIn and Twitter – and seeing the results.
Facebook has always been the dominant choice with small businesses, with 82% of survey respondents choosing it as the most effective for their business. However, 29% also touted the effectiveness of LinkedIn (an increase of 19 percentage points from last year); and 25% said they saw results from Twitter (an increase of 18 percentage points).
One aspect of social media adoption that is still lagging behind? Small business owners’ confidence in their own social media skills. The research found that 54% of owners chose social media marketing as the marketing activity they need the most help with. Only 13% of survey respondents post to Twitter daily and 10% post weekly to LinkedIn.
Check out all the research results here, and let us know: how are you using social media? Which network is most effective for your business?