People are talking. Not just to other people, but to their phones. Voice search is changing the way people search for information online. So what does this mean for search engine optimization? It must evolve.
Traditionally, when you search for a product or service online, you usually type your keywords, such as “Outdoor Bars,” and the geographic location, like “Connecticut.” But with voice search, you might use more natural language, such as “Siri, where’s the most popular outdoor bar in Connecticut?”
So how do you change your site’s SEO to account for more conversational searches? The answers vary, but, in general, the content on your site should contain some of that natural language that people will use in their searches. For example, if you’re looking for a new accountant, you might voice search for “An accountant in Connecticut that will save me more money.” So the content in your site should reflect a similar phrase, such as “Accounting solutions can save you more money on your returns and solve many accounting problems.”
Google will also need to adjust its search queries. Google doesn’t work like our minds do. It thinks in keywords to narrow your search. But with voice searching becoming more popular, Google will have to start accommodating longer queries.
The good news is that if you have a website with great content, it probably already has natural language that can accommodate voice searches. If you don’t, it may be time to hone your content and overall SEO strategy.
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