A recent analysis of Pinterest engagement has revealed some powerful stats. While the study focused on the fashion/retail, automotive and electronics industries, the results of the study are helpful for all brands.
Stat: Perhaps most impressively is the fact that the Pinterest community—not the brands themselves— generates 70% of brand engagement.
Take action: Make it easy for people to pin images from your website by adding the “Pin It” button to your website.
Stat: There is an optimal pinning day and time that varies for each industry—for electronics, it’s Monday at 10pm; for fashion/retail, it’s Friday at 3pm.
Take action: If you’re in these industries, pin during these optimal times! If you’re not, do your own research—pay attention to the days and times you’re pinning and when you see the most engagement. Use that data to plan your pins.