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TV vs. online video advertising: The heat is on.

3
  • in Advertising · Uncategorized

Watch your back, TV advertising. Online video advertising is prepping for a fight.

U.S. consumers spent 3.8 billion minutes streaming video advertising in February, according to Online Media Daily. That’s 9.9 billion video ads in one month, with Google sites (YouTube) serving an all-time high of 2.2 billion ads.

Online video advertising continues to break records. While digital video ad spending was projected to increase 46.5% in 2012, TV ad spending was only projected to rise 6.4%. And that’s only one of the many impressive stats gathered in an infographic by Prestige Marketing (check it out below).

Not sure if online video advertising makes sense for your brand? Here are some of the top takeaways to consider:

  • 25% of all viewed video content was advertising
  • 11+ billion online ads were streamed in June 2012
  • Social media users are 5x more likely to click on videos and photos
  • Brand recall increases nine times with ad campaigns on multiple screens (TV, online video, etc.)
  • 81% of marketers used online video in 2011

Let us know your thoughts on the future of TV vs. online video advertising below.

(Image via. Author: Emily Cretella)

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Tags: online videoTV advertising vs online video advertisingtv vs internettv vs online

3 Comments

  1. TV Shows says:
    April 8, 2013 at 9:50 am

    This is indeed a great article Emily. Really enjoyed reading this.

    Reply
  2. The Digital Roundup – PR still needs a human touch, How to make money without spamming - ProActive Communications says:
    April 9, 2013 at 4:47 pm

    […] TV vs. online video advertising: The heat is on. – The Pita Group Infographic : Social media users are 5x more likely to click on videos and photos […]

    Reply
  3. Alisa says:
    April 30, 2013 at 12:15 pm

    Great article. Thanks, Emily!

    Reply

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