When you hear the words, “online video” what social media platform comes to mind? If your answer is YouTube, you are among the majority. It is currently a common practice for videos to be posted on YouTube and then shared on websites and a variety of social networks, including Facebook, Twitter, Pinterest among others. However, this process may soon change.
A recent article on AdWeek discussed Twitter’s and Facebook’s reported interest in being able to house video content. This would allow users to upload videos directly to each of these sites without going through YouTube first.
With U.S. advertisers said to spend $4.14 billion on digital video this year, it is not surprising that Twitter and Facebook want in. The article states that Twitter and Facebook both have plans to become more than distribution channels when it comes to video content. Twitter is working on building its strategic partnerships and Facebook is working out the details of video ads to premier this summer.
Do you think it is a good move for Twitter and Facebook to house video content or are they stepping on YouTube’s toes? Join the conversation below.