At Google’s I/O Developer’s Conference in San Francisco on Wednesday, the online giant announced tons of enhancements and additions to its core services, sparking excitement across the marketing world. Mashable wrote a great article highlighting the changes, but here’s what those changes mean for marketers:
Google+ isn’t going anywhere – so it’s time to jump in: Many marketers have dismissed Google+ since its launch in 2011, deciding instead to focus their efforts on the social mainstays like Facebook, Twitter and LinkedIn. However, Google+ surpassed Twitter as the second-largest social network in January 2013, and Google has made it clear that the social network is important to its future plans. Therefore, it should important to ours.
The company added a whopping 41 new features to Google+, including changing its layout to a more image-focused design reminiscent of Pinterest and the new Facebook. Many of the features revolve around photo enhancements, such as adding the ability to create animated GIFs, auto-correct photo color and automatically back up mobile pictures.
These changes, along with recent news about how Google authorship may soon play a bigger role in search results, should make marketing naysayers reconsider adding Google+ to their social mix.
Prepare for more Hangouts: Google also announced a standalone Hangouts app. Up to this point, Google Hangouts was a feature of Google+ that allowed users to facilitate group video chat. The new app will focus on conversations, not contacts, and will store conversations as text, video and photos so that you can access past conversations at any time. Google Hangouts may soon be a more prominent option for online interviews, virtual meetings and conversation series with experts in your field.
If you’re considering game development, Google has made it easier: Google’s new tools will help developers make their Android games more social, with the ability to add leaderboards and achievement games within Google Play. These changes may make it easier for you to create an online game as part of your marketing strategy, and take that game mobile.
What do you think about Google’s new updates? Will they impact your 2013 marketing plans?