The highly anticipated, much talked about Google+ seems to have all but disappeared from the radar of brands and individuals alike. Domino’s—a brand that’s very active on Facebook and Twitter—last posted to Google+ in October 2012. McDonald’s, another social media powerhouse, has never posted to Google+. Nike and Pepsi post on Google+ about once a week (they post daily to Facebook and multiple times each day to Twitter).
Despite having 500 million users (approximately 135 million of those are active users), Google+ hasn’t seemed to be able to gain traction. Perhaps it’s because, in the world of social media, most brands have already hopped on the Facebook, Twitter and Pinterest bandwagon, and aren’t keen to add a similar network to their roster of social media sites to keep updated. Brands will go where the people are, but most are finding that Google+ is not that place.
Despite the dismal results to date, don’t be too quick to denounce Google+ forever. A Google+ profile can benefit a brand’s search results, and Google has recently added new features that might solve some user’s gripes. Although it was already hyped up and let a lot of people down, Google+ still has the potential to be the next big thing in social media.