Do you know what people are saying about your brand? Between social media sites like Facebook and Twitter and online review sites such as Yelp and Angie’s List, your clients or customers have more opportunities than ever to make their opinions known.
While one unhappy customer might not reflect the majority, unfortunately one review or comment has the potential to be seen by a lot of people—and it could live on indefinitely thanks to the magic of the internet. If that review is seen by someone who has little or no additional knowledge of your brand, it’s certainly not going to win them over. While some businesses have found creative ways to respond to negative comments, the most effective approach starts with being aware of what’s been said, and then taking the proper steps to address any confusion or flat-out lies. The internet changes by the second, so this isn’t a one time task—it’s something that should be on your company’s radar on an ongoing basis.
Learn more about the best steps to take to review, address and protect your online reputation.