Fall intern Kelsey Selig shares a prediction for social media in the New Year.
Uber’s Max Crowley shared his predictions for 2014 during Shoutlet’s “Big Ideas” webinar on November 12, 2013. His hypothesis: offline and online interaction will collide. Brands will use social media to connect with audiences, then push them offline to incite action within the community, across the country, or even around the world.
We’ve seen countless case studies of brands and organizations using social media in creative ways. The majority of their tactics keep audiences online, either on their social media pages talking or over to their website to make a purchase, donation or inquiry. But recently, several celebrities have merged online with the “real world” to engage their audiences in out-of-the-box ways.
- Tony Hawk took the country by storm with his #hawkhunt promotion. Using this hashtag, he posted clues on Twitter, Vine, Facebook and Instagram to help his followers find prizes hidden in locations all over the country. In doing this, Tony Hawk’s brand gained recognition and relevance and created action within communities everywhere.
- To promote the launch of his new album, Justin Timberlake took a similar spin on social media. With the hashtag #finderskeepers, JT hid five signed copies of his new album around the country, releasing hints of where to find them on his social media sites. While he may have given away five copies, imagine how many he sold after people couldn’t find the free one.
- Jay-Z got even more creative with the release of his memoir. His decoded campaign took marketing to a new level, releasing each page of the book in a location that applied to the page’s content. Using Bing Maps, individuals could participate in a scavenger hunt to locate the missing pages of the book. Take point from this music mogul and get creative with your next campaign.
This trend will likely make big waves in in 2014, as audiences seek ways to interact even more with brands. We see huge potential among the non-profit sector. Charitable brands are all about implementing action and creating change. What better way to get people involved than to create campaigns that draw them away from their computers, phones and tablets and bring them into the real world where they can have fun and make a difference for others – all while generating buzz for your cause?
Want help creating the next great social media campaign? We can help!