As of September 23rd, Google Analytic keyword data has started to disappear. It was best known for giving marketers and companies’ insight into how customers were searching and finding them online. It was a great source of information, and it will be sorely missed.
For privacy reasons, Google will soon begin completely hiding keyword data. Actually, you may not know it, but they’ve been hiding some keyword data for a while now. Google reasons that those searching using a secure Google connection would not want their search terms to be passed on to the destination site. So what now? How do we determine who is clicking on ads and how they’re landing on websites?
The answer is Webmaster Tools. This tool can provide insight on keywords and website impressions, but it requires companies to focus more on meta data – the copy used for your Web page titles, headers and descriptions. The analytics will still be there, but you’ll have to be more diligent about creating a well-crafted site with dynamic content in order to have the best results.
Stay tuned next week for part 2, featuring tips on how to make the most of your impressions and optimize your search listing.
In the meantime, come back tomorrow to learn what types of advertising consumers trust the most.