Everyone knows great looks will only take you so far. Once you get someone’s attention, do you have something interesting and important to say? The same idea applies to websites. A clean, good-looking site is important, but once your target does a double take, will they spend some quality time with your product or service, or will they take your phone number and never call? Great web copy not only drives the right people to your website, but can also keep them interested once they get there. Here are some tips on how to keep the suitors coming back for more.
Say all the right things
You already know that using the right keywords is important, but a great site needs more than that. Using the right keywords and creative content is key. Successful copy includes a thorough understanding of Search Engine Optimization that will drive traffic to your site. Once your target audience gets to your site, you have to keep them interested so they stay long enough to get your message and take action.
If the audience wants to establish a relationship with you, they have to know that they can trust you, and that what you’re telling them is true. Copy that is written for your target audience demonstrates authority in your industry and shows how strongly you stand behind your product or service. If you’ll say anything to get a customer to the site (like we’re the best pizza in the whole world) people are likely to click away. If your intentions aren’t genuine, why should they stick around?
Get them to take action
Even if the target trusts you and listens to what you have to say, if they really like you, they’ll put a ring on it. The ultimate goal of web copy is to get the customer to take action. In addition to the call-to-action, the copy should be persuasive and compel the audience to call or buy, which will hopefully translate into sales.
In websites, like people, what you say matters. It tells people who you are and why they should choose you. A pretty face (and interface) will only take you so far, but great copy will bring you everlasting love (and sales).
If your site needs a little personality, give us a call.