It’s no secret that having a company blog is important. It drives traffic to your website and positions your company and team as knowledgeable industry leaders. When your business has a blog, it’s essential that you keep it updated on a regular basis consistently providing your readers with relevant content. Finding time in a busy workweek to brainstorm, research and draft your company blog can be challenging. Here are a few shortcuts to help keep the content flowing:
Tip #1 – Answer your customers’ questions
Take some time to chat with your sales team to learn about struggles your current or prospective clients might be having. Showcase your industry expertise by answering these questions in your blog.
A company blog should position you as a trusted resource in your industry and is the perfect place to answer any questions your current or prospective clients might have. As your end goal is to write content to educate your ideal customer, why not go straight to the source for material? Catching up with your sales team about questions they hear frequently from prospects can help you when brainstorming content for your blog. Tailoring blog posts specifically towards these issues allows you to demonstrate your industry knowledge and clients will look to you for expert advice.
Tip #2– Find out what’s trending
Check out what is happening in the news and pick a topic to relate to your industry.
Reviewing industry related websites and newsletters on a daily basis can provide interesting blog subjects that are popular and timely. When topics are trending on social media, people will be more likely to share your content because it’s relevant. Try taking a popular news topic and relate it back to your industry or provide your own angle or opinion on a hot trend.
Tip #3 – Switch it up
Keep things interesting with a variety of blog posts.
Try incorporating videos, guest posts and how-to guides to keep your readers engaged and informed. Videos bring a fresh angle to your blog. A guest post is an easy way for you to gain new content and a unique perspective. Consider interviewing a business professional or even filming yourself providing helpful tips for your readers. How-to guides can quickly walk your followers through processes that you think will be beneficial for them. These kinds of “Out of the box” ideas not only give you content for your blog, but keep things fresh.
Tip #4- Repurpose content
Curating content is the quickest way to develop content when time is limited.
Content curation is a great option when you don’t have a lot of time to create custom content. The Internet provides an enormous amount of resources on every imaginable topic, making it easy to find content to repurpose for your audience. When curating content, be sure you to use reliable sources and give credit. Also consider putting your own unique spin on the existing content using formats such as lessons learned, do’s and don’ts, etc. Having a balance of curated content and content you have created allows you to bulk up your company’s blog posts and provide unique perspectives from other industry sources.
We understand how time consuming it can be to keep your blog up to date and relevant. If you are interested in learning more about ways to create content in a time crunch or would like our help generating content, give us a call!