Our summer intern Ashley Little looks at Jason G. Mile’s, Instagram Power as a tool for strengthening your brand with Instagram.
If you’re wondering why Instagram has become the leading social platform, Jason G. Miles describes it best: “It was designed to do one thing very elegantly — share photos. That simplicity of focus has real power.” Miles dissects the social giant in his book, Instagram Power: Build Your Brand and Reach More Customers with the Power of Pictures.
Here are the top three tips from Instagram Power, that will help your company reap the benefits of bonding and branding on Instagram.
If you simply use Instagram as a photo-hosting platform, then you’ll run the risk of having very limited results. It’s important to be social and like other users’ pictures as well. Set aside time during the day to do this and try not to just like people that you follow; it is more important to like others’ photos whom you don’t follow! If they didn’t know you existed, they will now. Instagrammers are more likely to return the favor and it will bring more traffic to your page. Also, get personal and comment on others’ pictures. Use Instagram as an additional way for thanking and reporting back to charities, contributors and sponsors.
Migrate Your Followers
In order to increase your Instagram presence, share links to your Instagram on Facebook and Twitter regularly. You can also use your email newsletter to launch your new social media site and invite people to follow. Another way to get others interested is to create a contest that you announce on your social platforms that offers to do a special giveaway when you reach a certain number of followers on Instagram.
According to comScore Networks and TMP Directional Marketing, 69% of consumers are more likely to use a local business if it has information available on a social media site. Geotagging your business is helpful for potential customers to easily find your location. The Photo Map feature enables Instagrammers to add their business locations to their image information. Try publishing a hashtag at your event or along with your menu or brochure to tell your customers where to find and share product or service images.
If you need help developing a social media strategy or would like to improve your existing social platforms, give us a call.