This episode of our “In the Pocket” video series features George Zyrek, Marketing Consultant and Customer Experience Architect at MassMutual. George discusses the importance of authenticity when communicating with consumers and how marketers can utilize the growing trend of online video consumption.
Our next “In the Pocket” video will be released on July 10, featuring Lara Tamburelli of Harvard Pilgrim Health Care. Lara discusses the biggest opportunities and challenges that Harvard Pilgrim Health Care saw when coming to Connecticut. Lara also discusses the brand’s strategy when it comes to social media and engaging audiences.
Be sure to check out the past videos from seasons 1 & 2 and stay tuned for future “In the Pocket” videos featuring business leaders and innovators from a variety of companies and organizations.
We’d love to hear your feedback, ideas for interviews and recommendations for future guests – let us know what you think. We hope you’ll join us in the pocket!