With Instagram recently reaching the 200-million-user milestone, you may want to consider this network as part of your social media mix, if you haven’t already done so. This growing social network has more than 70 percent of the world’s largest brands as users. However, before you join the masses and create your brand’s Instagram profile, it’s important to develop a solid strategy and to understand the best practices for this platform.
If you are still unsure about navigating the Instagram waters, consider these five benefits for why you should utilize this network:
1. Give your consumers a behind-the-scenes look at your company’s culture
Instagram is the perfect platform for you to post behind-the-scenes pictures of your company. This allows you to show consumers what makes your company unique and helps them to better understand your culture. Your photos can show employees with a description of who they are and their role at the company, an inside look at your office and/or events that your brand is hosting, attending or sponsoring.
2. Provide your followers with highly visual content
When making purchases, almost 93% of people make decisions based on the visual factor and people prefer images rather than text on social media.Instagram is a micro-blogging platform with photos as the main source of content, which is appealing to followers.
3. Interact with your consumers in a more casual way
This social network is more casual and provides a great platform for interacting with your consumers. A creative way to engage with fans on Instagram is to host photo contests.
4. Showcase your products or services
Instagram is a great option for posting photos of your products or services. Keep in mind that you don’t want to come off as too promotional with your content. We recommend applying the rule of thirds when it comes to content, 33% promotional, 33% news and 33% conversational posts.
5. Receive additional exposure for your brand
Having an additional social media account means additional exposure for your brand. However, the key is to have a strong presence on each network and to cross-promote your content on all networks, when appropriate. If your company is thinking of creating an Instagram account, it’s important to make sure that you have the bandwidth to keep it updated and relevant with posts.
If you are considering developing an Instagram account for your brand or would like to improve your existing account, give us a call so we can discuss the best strategies for your brand.