The biggest day in football is also one of the most eagerly anticipated days in advertising. With Super Bowl XLVIII just weeks away, the on-the-field match up is not yet determined, but some of the world’s biggest brands are already gearing up for some fierce creative competition.
Despite the fact that every single TV broadcast spot is booked, many marketers question if the exposure is worth the hefty cost of $4 million+ price tag for a short 30-second spot. With one side arguing that Super Bowl ads are a no-brainer because they offer exposure to millions of captive viewers, the other side feels that game time ads are more for entertainment value than anything else.
Regardless of the ongoing debate about whether Super Bowl advertising is worth the money, many of the usual big brand players and a few surprise guests have already reserved their spots. Anheuser-Busch, Dannon, Doritos, GoDaddy, Nestle, Soda Stream and Wonderful Pistachios are just a few of the confirmed heavy hitters.
Out of all the game day ads, here are five that we can’t wait to see:
1. Dorito’s “Crash the Super Bowl Contest” winner
This Super Bowl veteran held the “Crash the Super Bowl” contest for the eighth year, this year accepting entries from the 46 countries where the chips are sold. We’ve given the spots from the five finalists a sneak peak and will be rooting for our personal picks on game day.
2. Cheerios first-ever Super Bowl ad
Given how nostalgic this brand is, it may surprise viewers that this year will be Cheerio’s first Super Bowl appearance. Besides the fact that Cheerios is a first time contender, all of the mystery surrounding what their creative will be has us on the edge of our seats.
3. Chobani’s Super Bowl premier
Similar to Cheerios, 2014 will be the first year for Chobani to advertise on game day. With Dannon returning to the playing field, we are interested to see how these two rivals’ ads will compete and which will be the clear winner in terms of creative.
4. H&M’s interactive ad
Female fans will be happy to see super hunk David Beckahm in H&M’s spot and we are interested to see how this innovative new ad will allow viewers to shop with their TV remote. The catch: you must be watching the game from your Samsung Smart TV in order to see the pop-up window for instant shopping gratification.
5. The next “real-time marketing” all-star
Who will it be? Your guess is as good as ours. The teams are still to be determined and so is this year’s surprise guest. Ever since last year’s Super Bowl black out, Oreo has been recognized for their real-time marketing success. We can only hope that this year’s Super Bowl will encourage another brand to follow Oreo’s lead and become the next guerrilla marketing break out star.
Whether you’re a dedicated football fan or more interested in the ads, let us know who you’re rooting for in the comments below. Stay tuned for our post-game wrap-up blog post in February where we will share our game-day feedback (on the ads, of course!).