Our summer intern Audra Harris takes a look at some common online sharing myths that companies should be aware of when looking to gain presence on social media.
Since the turn of the 21st Century, Internet usage has increased exponentially. Social media has dominated usage statistics with companies, marketers and consumers establishing their own networks. This demand for connections has led to a new phenomenon known as content sharing, which works as a win-win for both companies and its customers. Through online sharing, a company’s product or service gains publicity while the consumer gains a voice and the power to speak up on behalf of that brand through recommendations.
However, when looking for the right audience to share your content with, make sure not to fall for the myths that coincide with online sharing. Based on an infographic from RadiumOne, here are five of the most popular online sharing myths and the reality behind them:
MYTH: Content and brand engagement peaks over the weekend when Internet users have more free time.
FACT: People engage with shared content 49% more on weekdays. Sports content is clicked on 4 times more on Mondays and Tuesdays than on Saturdays, and users are 10 times more likely to click on food content on Thursdays than on Saturdays.
MYTH: Digital consumers click on social links at an equal rate regardless of the type of URL shared.
FACT: Brands that use shortened URLs with a “vanity domain” experience an average increased click volume of 25% compared to long original links or shortened links via a general URL shortening service.
MYTH: Content shared through shortened URLs has a similar lifespan regardless of when it was initially posted.
FACT: The lifespan of shortened links actually increases the later in the week a link is shared, with its lifespan peaking on Thursday. This means that content shared on Thursdays is more likely to have users still engaging with it many days after being posted.
MYTH: Facebook offers the best referral traffic.
FACT: Twitter offers more referral traffic per share than Facebook.
MYTH: Millenials and young people engage and share brands’ content the most.
FACT: Users aged 55-64 engaged with brands’ content the most. Millenials are the least likely generational group to engage with shared content from brands with 19% sharing and baby boomers are more likely to engage with 41% sharing.
If you’re looking to increase your brand’s online presence through sharing, it’s important to know the facts. Who you target, when you post content and the social platform you utilize will help determine the likelihood of your content being shared.
If you’re looking for assistance with your social media strategy, give us a call. We’d love to help you out.