We look forward to April Fools’ Day hoaxes year after year in anticipation of which global brands will come up with the best pranks, trying to spot the gags that are almost believable and attempting to get our friends to buy in. False news travels fast, with social media being the preferred method for sharing. Sometimes, the spoofs are so well planned and played out that we remain fooled for days after the gag.
April Fools’ Day gives brands a chance to connect with their audience in a fun and spontaneous way. Whether you’re a brand that is known for being irreverent or a “serious” brand acting quirky for the day, the goal of April Fools’ Day pranks should always be to generate buzz. Keep the hoax light; strike the right balance between make believe and truth; and remember never to stray into any subject matter that may be damaging.
2014 brought some especially creative work from major brands across categories ranging from food and beverage to technology. Last night, Mashable rounded up their favorites. Here’s a sampling of who made the cut:
- Lululemon and Jimmy Kimmel launched a line of convenient spray-on yoga pants
- Air France introduced #SelfintheAir, a new 16 megapixel camera built into your in-flight entertainment system
- Tic Tac launched custom-engineered shakeless packaging
- Netflix launched its Rotisserie Chicken Channel
- Pizza giant, Domino’s, debuted its edible pizza box, the first Snackaging package of its kind
- House of Cards gave us a sneak peak of Season 3
- Honda introduced its first DIY car
- Samuel Adams released HeliYUM, a helium-infused beer
- TripAdvisor finally offered recommendations to hotspots including Gotham City, the Matrix and the Death Star
- Tom’s and Uber revealed an eco-friendly cardboard vehicle
Let us know what some of your favorite April Fools’ Day pranks were in the comments section below. Maximized impact, even for a fake marketing campaign, takes planning. If you’d like help positioning your brand for a memorable stunt, give us a call.