If you couldn’t find a tech geek last week, they were probably in Las Vegas at the Consumer Electronics Show. Brands, and the people who love them, spent four days viewing the latest products, gadgets and gizmos. Among the thousands of product launches, a few stood out as potential game changers in the world of advertising.
Here are a few standouts that have marketers swooning:
3D Augmented Reality
During the conference, this technology was shown to be useful in schools to teach science, however, it also has marketing implications. 3D augmented reality can be used as a second screen app – meaning marketers can use this technology to bring the interior of the latest luxury car to life for the viewer. This could open up a lot of doors for companies to take consumers much deeper into their brand experience.
This technology isn’t exactly new, but at this year’s show 3D printing was taken to a whole new level. Printers were able to provide much more texture and dimension to the objects than ever before. This could change the way consumers purchase product and give them a cheaper way to customize. It may also benefit a brand by giving them a more cost-effective way to produce items that are customer-designed.
Even though some tech-enthusiasts think wearable gadgets are far from perfect, the new advances have marketers excited. Sony’s Core is a veritable life-tracker that doesn’t just track fitness, but also every connected and real-world activity a person does each day. This could give marketers a complete profile of consumers’ daily habits, providing valuable insight into how advertising affects all facets of a consumer’s day.
Technology can have a huge impact on the way brands advertise, and it changes constantly. Today’s 3D printer will be tomorrow’s teleportation and it’s a marketer’s job to figure out how that affects their brand. If you want to know more about what’s next in advertising technology, give us a call.