Our intern Conor Quinn discusses how images can be used to drive social media interaction.
When posting on Twitter you’re limited to a mere 140 characters and on Facebook it can be challenging to get someone to read more than a few sentences. As the saying goes, “A picture is worth a thousand words,” and this is especially true for social media.
We need only look at the now infamous “Oscar selfie” posted by Ellen DeGeneres to understand that images create more interaction than standard text-based posts. Since the Oscars, that photo has been retweeted more than 3.4 million times and counting, making it the most retweeted photo ever.
According to a recent Mashable article, tweets containing photos received 35% more retweets than text tweets. In addition, if a link to a video was included in the post, those tweets were retweeted 28% more often than standard posts. Simply put, a photo says more to your followers than words ever can. Images draw attention in a feed while text-filled posts get skipped over as noise.
However, choosing the right image is key to maximizing results. Here are some tips from a recent Ragan article that should be followed in order to optimize your social media interaction:
Keep it relevant
Photos you post should be related to your company and what you do. Images from events or behind-the-scenes at the company will increase meaningful interaction. The case may be that posting a cute cat photo gets you the most retweets but your message gets lost. If an image has no connection to your company, those interactions don’t necessarily help you.
Make the image appealing
Images should be crisp and easy on the eyes. A blurry image may turn followers off and might make you look sloppy and careless. A higher resolution image can increase the time people spend looking as they pick out the details. To further the interaction time, consider adding text. This combination resonates more with the viewer, especially when the text reinforces the photo.
Be careful with copyrights
You may find the absolute perfect image for your post, but social media manager beware. If the image belongs to someone else and you use it for your company, hefty fines could be coming your way. Ragan advises to always ask permission before using a photo or be sure to give credit to source.
If you want help increasing your social media presence, give us a call.