It seems like collection boxes and check writing for charity are becoming a thing of the past. But, don’t assume that means people aren’t giving. A recent CECP study shows that corporate support of community giving increased by 34% from 2010 to 2013. So yes, there is still hope left for humanity! People are giving back, just in different ways than before.
With the holiday season quickly approaching, it’s almost time for the season of giving. And if your company is in the spirit, you should be promoting your charitable efforts! Many corporations and individuals have already chosen what organizations and charities they will be supporting and how they plan on doing that. The traditional ways of fundraising no longer have the same impact as they did years ago. Whether you’re a company supporting a charity, or a non-profit organization seeking creative fundraising ideas, there are many reasons that you should shy away from the old-fashioned and adapt to the giving ways of today! Take a look at some companies who have generated success from their commitment to social responsibility and how they have effectively promoted their efforts.
With every pair of shoes purchased, TOMS donates a pair of shoes to a child in need. Through this one-for-one movement, they have reached not only branding, but also overall success.
By setting a holiday season goal of 30,000 pairs of shoes and promoting it throughout their online site and social media, it has prompted purchases from many celebrities, caused many retailers to offer in-store promotions and gained major social media support.
Kohl’s launched a Kohl’s Cares for Kids Facebook Contest. The company gave away $500,000 to each of the 20 schools that received the most votes on the company’s Facebook Page. There were more than 2 million submissions and over 12 million votes.
This allowed consumers to contribute their ideas and help to pick schools that they thought were really in need of the money. Utilizing Facebook allowed them to successfully spread the word and gain 1.6 million fans.
Everyone knows the sound of the “Red Kettle Bell” that tinkers away in front of stores during the holiday season. The Salvation Army has now taken the tradition to a whole new level.
An online and mobile application allows individuals and organizations to host their own “virtual” red kettle on their website. There is also an option for mobile texting donation. These digital additions allow for simpler integration to blogs and social networks.
When it comes to promoting your charitable works, make sure you’re open to trying new ideas and doing so tastefully. A sincere desire to help people in need will always show. Promote your company in a way that is designed to help the charity first and foremost. Use social media to engage the community, post articles on your blog and websites, incorporate a contest into your holiday campaign, give your audience a choice and a voice and choose a cause that fits with your brand in a meaningful way.
If you would like help developing new strategies to encourage or support your company’s charitable works during the holiday season, give us a call.