Who do people trust to tell them the truth about a product or service? More times than not, it’s not the brand, but everyday people just like themselves. This explains why blogs outrank brands’ social networks when it comes to consumer influence.
Trust drives actions and most bloggers tend to be very honest about both the negatives and positives of their most recent purchase. A majority of the top social media influencers blog for themselves, according to a survey, 86% of influencers blog. Whether it’s fashion advice, fitness inspiration, financial coaching or reviews of the latest technology, there are influential bloggers that make impressions on millions of people every week. So rather than spending a fortune on a celebrity endorsing your brand, it may be beneficial to connect with some of the top A-List bloggers. Here are three ways to connect with big hitters in the blog world:
Find the Right Blogger for You
Simply searching the web or checking out one of the many blog directories can help you find a blogger that is a match made in heaven for your business. If the hot topics they’re writing about are similar to your brand, products or services, there is great potential for a beneficial relationship. Take a look at the number of page views on their blog site, their following on social media, their writing style and most importantly, how closely they are tied to their online community. Have they or their followers been in search of a product that you have but you notice they haven’t yet discovered yours? If your intuition tells you this is your blogging soulmate, it’s time to make the first move.
Make a Lasting Impression
Make a good first impression by giving rather than asking. Believe it or not, many of the top bloggers are in high demand. Reach out to the blogger in a way that doesn’t make them feel as if you are entitled. It’s not uncommon for brands to send bloggers a product, sample or trial of their service to build a good relationship and get the ball rolling. Sign up for Google Alerts to see any existing posts where bloggers may have already reviewed your brand. If you stumble across an influential one with a negative review of your brand, reach out to them and try to find a solution.
Maintain a Good Relationship
If the blog post was successful in reaching your audience in a favorable way, don’t just get big hits and quit! It shouldn’t only be about what can be done for you. Stay in contact and call out their blog on your social media networks to help them promote. There may be other products or services they can help you with in the future or other influential bloggers they can recommend.
No matter what, this is a win-win situation. If you see that blog followers have negative feedback about your brand, you can use that information as a place of improvement. If you notice an undying love for a certain product or service, you can use that information to grow in that specific category.
Interested in growing your brand community with great content and new social media marketing strategies? Connect with us.