Running a business is a balancing act. On one hand, it’s obviously important to be successful and grow your business. On the other hand, it’s also equally important to establish and cultivate a healthy work culture. When employees are happy and satisfied, then the company will reap the benefits. And the same can be said if you neglect the company culture, the business can start to suffer.
In a recent article in the Hartford Business Journal, I talked about how last year we decided to put more emphasis on improving our work culture and operations. We created a restoration process that involved a team of our directors. The restoration involved looking at things we wanted to improve and putting each part of the team in charge of different parts. Some of the things we focused on included: Leadership Development, Internal Communications, Client Relations and Employee Satisfaction. The results have been great, and we’ve seen a big difference in company morale and that has translated to delivering a higher level of efficiency and performance for our clients.
If you want to improve the culture at your company, here are a few things to get you started:
Identify Key Leadership –
It’s so important to get a team of people together that will bring ideas and feedback to the table. They will help you form the goals and objectives that are important to the company, and they’ll help convey it to the rest of the company.
Outside Point of View –
It’s not always easy to see what your company needs when you’re in the middle of it. Getting advice from outside sources who can see the big picture can lead you to solutions that you might not have thought of. Consider engaging other business owners, HR consultants and peer groups for their feedback and ideas.
Engage the Company –
Creating a healthy culture only works if the entire company is on board. Once you have a clear direction, bring the company together and educate them on the process, including milestones and what goals you would like to accomplish.
Follow Through –
Your ideas can’t all be smoke and mirrors. In order to make a real difference in the culture of your company, you have to have a solid plan for follow through. You must commit to periodic meetings with the company to update them on how the process is going and it’s important to be able to show results as well.
Creating a balance between company growth and employee satisfaction is not an exact science and is not always easy. But taking small steps and putting a plan together to show your employees that a healthy work culture is a top priority, is a step in the right direction.
If you want to learn more about creating a great culture in your company, contact me.