“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Huh?! The latest news from Google may have you on alert, but it’s in every web site owner’s best interest. Customer service is king and this goes for internet search engine users.
If your website is not responsive, you run the risk of having visitors leave your site out of frustration and access a mobile-friendly site, instead. Like anything else, the more friction you throw at a customer, the less engagement you will receive.
Imagine yourself searching Google or another search engine for an item of interest on your tablet or phone. You access one of the top finds only to be tasked with resizing and scrolling side to side searching for the information you were hoping was literally in the palm of your hand. If you are using your desktop computer, it would be fine, but a mobile device does not automatically render a website responsive – as in automatically reformatting it to fit your screen.
Even Google doesn’t want to disappoint its users, so head’s up! If your site is not responsive, you run the risk of being de-ranked despite your best SEO efforts.
In the sites that we manage, we are seeing organic traffic accounting for 60% – 70% of visits,” says Steve Latronica, Director of Interactive Development for The Pita Group. “Now, consider the risk of suffering a 10% – 25% drop in organic traffic because your site is not responsive. That’s a big hit to your overall traffic numbers,” he adds.
Search engines like Google will continue giving preference to mobile-optimized sites. For example, see “mobile-friendly” before the description as shown below:
If you would like to learn more about growing your business with a responsive website, please contact The Pita Group. We’re here to help!