Facebook is the top dog in the arena of social media platforms. There is no clearer way to call it. A recent study revealed that 71% of online adults use Facebook, with this number growing everyday. But with Facebook growing larger by the day, we have begun seeing a trend. We are seeing more social media platforms pop up each month by eager entrepreneurs with the hopes of somehow being able to compete, in some capacity, with the social media giant. Ello is one of the newest sites to try to take a crack at it.
Ello, an ad-free social network platform, was launched in March 2014. But Ello has over 1 million users at the moment, with a wait list > 1 million. At one point, Ello was receiving more than 30,000 signup requests per hour. Since the new site is still in its beta stage, most requests are put on hold. In the meantime we are left wondering if Ello can be a competitor to Facebook. Here are the reasons why Ello may stick around:
- Privacy – Social networks are constantly preaching about user privacy being a priority. Unfortunately, our favorite networks don’t always practice what they preach. The majority of social networks track the activity of their users. Ello does the same with Google Analytics. But unlike the competition, Ello offers users a chance to opt out and keep their activity as private as possible.
- Friends vs. Noise – Ello looks more like Twitter than Facebook. There are two ways to filter your news feed: by Friends or by Noise. By marking someone as a Friend, the person can see that you’re following, but it does not have to be a mutual friendship. If you mark someone as Noise, you can see that person’s activity in your stream, without them being alerted that you’re following. This feature can be very appealing to users who are tired of scrolling through content that does not interest them, a typical problem found on Facebook.
- Design – The first thing you may notice when on Ello is the lack of clutter. Ello’s interface design makes good use of white space and a cool typewriter style font. The interface also allows for unlimited length on posts, and large photos for posting. With nowhere near the amount of features such as Facebook, for example no “like” button, users can enjoy scrolling through profiles without millions of side activities going on. In fact, some users find Ello’s interface so simple that they aren’t sure if they are posting properly.
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