People around the world are decrying 2016 as the “worst year ever,” and we can’t blame them. Between the our messy election, political strife and humanitarian crises around the globe, and the deaths of many beloved artists, musicians and thinkers, 2016 was a rough one.
At The Pita Group, we like to say that we’re always looking forward to the “next big thing,” and part of looking forward means remaining optimistic about the future and fighting to make the world a better place. Before we look ahead to 2017 though, let’s not discount all of the good things that happened in 2016, and try to carry into the New Year the hopeful spirit that 2017 just might be the next big – and great – thing.
These are just a few of our favorite things from 2016:
- TV was excellent. Netflix’s Stranger Things was a bona fide phenomenon, and our office was in full “whisper about the last episode you saw so you don’t spoil it for your office-mate” mode for a good month or two. Add to that arguably the best season of Game of Thrones yet, a mind-bending premiere season of Westworld, and some stellar comedic offerings (Veep – great as always – Atlanta, Search Party, DAVID S. PUMPKINS!) and you’ve got yet another year that proves TV has taken over film as the most important cultural medium.
- Patagonia had the best Black Friday deal. By giving away 100% of their Black Friday profits to organizations working to create positive change for the planet, Patagonia showed other big companies how to truly walk the walk of corporate philanthropy, and most likely built up enough public good will to bring in countless numbers of new and loyal customers.
- Black America made the most vital music. Beyonce’s Lemonade was the undeniable record of the year, garnering both commercial and critical acclaim, but strong black voices came from all over America in 2016, and carried with them important messages. Chance the Rapper’s Coloring Book emphasized positivity and community; Frank Ocean’s long-awaited follow-up to Channel Orange was a thoughtful, beautiful turn of self-reflection; Kendrick Lamar continued to bring socially conscious music and ideas to the mainstream; Kanye West’s abrasive The Life of Pablo toyed with constructs of celebrity and how an album can be released; and A Tribe Called Quest made a ferocious, political comeback with We Got It From Here…
- U.S. high school graduation rates reached a record high. We work with a number of education organizations and we know that education is the most crucial element in the success of children and communities, so we’re pretty pumped about this development.
- This Audi commercial was awesome.
- Sports gave us something to cheer about. Let’s just forget about the fact that the CHICAGO CUBS WON A WORLD SERIES for a second and remember that 2016 gave us: a Cleveland Cavaliers Championship; Olympic heroes Simone Biles, Katie Ledecky, Michael Phelps and more; the greatest NCAA Championship game of all time; and the most unlikely Premiere League Champion ever. Plus, you know, THE CHICAGO CUBS WON THE WORLD SERIES!
- A highly effective vaccine for Ebola was recently unveiled and is awaiting final regulatory approval. This 2016 breakthrough put us one HUGE step closer to defeating one of the deadliest diseases in the world. If that’s not reason to be hopeful, we don’t know what is.
- Coby joined the Pita team!