Posts by: Becky Giantonio Moran
In April, AMC launched a new reality show around advertising agencies in an attempt to further capitalize on the success of “Mad Men” and its hefty audience of devoted viewers.
“The Pitch” pits two advertising agencies against each other in an intense competition to develop the idea that wins the new [...]
The other day, I clicked on an online ad for Nike’s new NikeID custom sneakers. Rather than leading to Nike’s website – or even the NikeID microsite – the ad brought me to a Facebook app, where I could design my own unique pair of NikeIDs. I could also share my design with [...]
Quick response (QR) codes – those abstract black and white squares that redirect users to an online location when scanned with a smart phone – seem to be on every ad, package and magazine page lately.
Besides costing nothing to create, QR codes allow for easy measurement and can add buzz-worthy value when used [...]
Ever observe a teenager watching TV? Chances are, they’re texting their friends about the show, downloading a song they just heard on it and visiting the show’s Facebook page or discussion board to see what others are saying.
Today’s teenagers (12-17), the first truly digital generation, pose a whole new set of [...]
Your company or organization is about to begin a massive project, and you need communications support. Or maybe you don’t feel your current communications agency is delivering on its promise, and you’re seeking a new one. Either way, you need to find a new agency. And we both know it can be a daunting, [...]
More than 30 billion pieces of content are shared on Facebook each month. Every day, 900,000 new blog posts appear on the Internet. Forty-eight hours of YouTube video is uploaded every minute, and 600 tweets are posted each second. But who is listening, becoming inspired and taking action? To raise awareness of your brand [...]
